et cetera beauty

Grow Hair Oil — Scalp-First Growth for Textured Hair

A nourishing, scalp-first oil for coily, curly, and textured hair — formulated to support growth, reduce breakage, and care for your edges.

Scalp-first, not surface-level ✦

Supports growth at the root ✦

Helps reduce breakage ✦

Lightweight — zero greasy buildup ✦

Most Hair Oils Are Used When Problems Start.

This One Works Where Growth Starts.

Dryness, buildup, thinning edges, stalled growth — they're not random. They're scalp signals. Grow Hair Oil is formulated scalp-first to answer them, because healthy hair is the output and your scalp is the input. Made for textured hair from the first ingredient.

Shop Grow Hair Oil

FOUNDED BY AN EMMY AWARD-WINNING HAIRSTYLIST

"I've spent my career — from the salon and formulation lab to behind the scenes on TV and film sets — watching women with textured hair be forced to choose cover-ups over haircare. So I'm building what the industry never built."

— Daria Wright · Licensed Cosmetologist · Founder, et cetera beauty

Your Scalp Sets the Protocol

1. Apply
Scalp, hair, or both — wherever your need is.

2. Massage
1–2 minutes with fingertips to stimulate circulation.

3. Personalize
Your scalp type sets your frequency. The 2-minute quiz tells you.

Not Sure Where to Start? Start With Your Scalp.

Your hair has been sending signals. The 2-minute Scalp-Type Quiz helps you read them.

Take the Scalp-Type Quiz